Activate VisionThe Signal · Gap Analysis Take the Assessment
Your brand isn't broken. It's untranslated.
You know what you do. You know why it matters. The real question is whether everyone else understands it the same way.
Take this two-minute Signal Assessment to discover where your brand communicates with clarity — and where important parts of your story may be getting lost in translation.
This isn't a marketing audit.
It's a clarity assessment.
Every brand sends a signal.
Every interaction with your business communicates something.
Together, these aren't separate marketing activities. They're expressions of the same Source of Truth.
When they align, your Signal becomes clear, trustworthy, and unmistakable. When they don't, your message begins to drift.
The Signal Assessment explores seven essential layers of your brand through seven carefully designed questions. Together, they reveal where your Signal is strong, where it's beginning to weaken, and what may be getting lost in translation.
Because the strength of your brand isn't measured by how much you communicate, but by how consistently every expression reflects the truth at its core.
In just two minutes you'll discover
- Your overall Signal Score
- Whether you're experiencing Signal Drift, Mixed Signals, or another Signal Pattern
- Which layers of your brand create clarity — and which are creating confusion
- Personalized insights you can begin applying immediately
Just a clearer understanding of how your business is communicating.
What is a signal?
Every business communicates. The question is whether people understand what it's saying.
Your Signal is the combined effect of your positioning, messaging, consistency, visibility, credibility, and clarity. When those pieces work together, your business becomes easier to recognize, easier to trust, and easier to recommend.
When they don't, the message becomes fragmented.
The assessment helps you recognize the pattern before it begins affecting growth.
Seven layers, a diagnosis of coherence and meaning
First, hear what your brand is actually transmitting.
One question for each layer of a working brand system — from what AI says about you to who keeps every surface true. Answer honestly; the reading is only as good as the signal you give it.
At the end: your signal strength, the layer-by-layer gaps. Let's see if you're sending mixed signals, signal drifting, or sending a strong signal — revealed on the page.
Last step
Where should the full reading go?
Your results appear right here, immediately. A fuller written read of your seven layers — by a human, not a script — follows by email.
Reading your seven layers…
The Signal Assessment grew out of a question I've been exploring for more than twenty-five years:
How do we help people understand what makes this organization truly valuable?
Throughout my career in product design, UX research, and brand strategy, I've helped organizations translate complex ideas into experiences people can immediately understand.
Today, that challenge extends beyond people.
Search engines and AI now interpret businesses alongside customers. The organizations that communicate with clarity are increasingly the ones that are discovered, trusted, and recommended.
The Signal Assessment is my way of helping founders see their business through that new lens.
Niya Sisk has spent more than twenty-five years designing products, researching human behavior, and helping organizations communicate complex ideas with clarity. Her work includes Apple, Microsoft, startups, and mission-driven organizations, where a single question has remained constant: How do we help people emotionally connect with what matters most?
Frequently asked questions.
Most people finish in about two minutes.
Yes. You'll receive your Signal Score immediately, along with personalized insights and the option to receive future articles about brand clarity and AI visibility.
No. Search is only one piece of the picture. The Signal Assessment looks more broadly at how clearly your business communicates across branding, messaging, credibility, visibility, and discoverability.
Founders, consultants, agencies, coaches, professional service firms, and organizations that depend on being understood and discovered online.
Your results are personalized, and we'd like to send you a copy along with occasional articles about strengthening your Signal. You can unsubscribe at any time.
You'll immediately see your Signal Score and assessment. From there, you can either book a discovery conversation or continue receiving helpful insights by email. The choice is entirely yours.
Ready to discover your Signal?
Understanding comes before improvement. In just a few minutes, you'll gain a clearer picture of how your business is communicating — and where the greatest opportunities may be hiding.